The group has established its headquarters in Dubai, United Arab Emirates with a view to achieving the most optimal management of its business relationships that are located in Europe, Far East and West Africa – given UAE’s location and convenience with regard to time zones.
Platinum's markets cover the entire stretch of West Africa including Nigeria, Ghana, Republic of Benin, Burkino Faso, Mali, Ivory Coast, Cameroon, Senegal, Democratic Republic of Congo and Angola. The Company managed these markets through its affiliated operating companies that boast a widely entrenched infrastructure and market knowledge. Platinum also operates in the United Arab Emirates, Turkey, Saudi Arabia and Egypt.
To efficiently monitor sourcing and associated logistics, Platinum has also has a presence at its key originating countries in Europe, Africa and Asia.